Long ago in time, during the barter systems, people exchanged goods and services with other goods and services. After the money system came in, the trade began that way. Different things were valued with different prices and also based on the quality.
Markets have been existed from a very long time, basically for the trade. It was natural to giveaway the surplus. It was factual that people had several talents. The home made necessary things as well as agricultural products etc were traded.
People gathered on pre-defined specific days when trade happened. Everyone used to meet at a common ground for the give and take. A study on the purchasing habits of the monks and other individuals in medieval England suggests that consumers were discerning. Purchase decisions were based on purchase criteria such as consumers’ perceptions of the range, quality, and price of goods. This informed decisions about where to make their purchases.
Markets have made people intelligent. They pick the best of the lot and it becomes the responsibility of the producer to produce the goods of kind, worth picky by the customers. It was a natural phenomenon that a word of mouth would spread the information about a particular good produce which advertised among others to buy the specific.
A producer would sure make his entire claim to sell his goods promising the quality but when it came from the users it made a larger impact. The one using a produce and recommending it to another was a major form of recommendation.
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